A few weeks ago, I was afforded the opportunity to attend the Writing from the Soul workshop sponsored by Hay House Publishing. The workshop presenters were Reid Tracy, Hay House President and CEO, Nancy Levin, Hay House Events Coordinator and poet, and Dr. Wayne Dyer, author of over 40 books including, Your Erroneous Zones, The Power of Intention, and most recently, Wishes Fulfilled. Dr. Dyer also stars in the movie produced by Hay House titled The Shift.
The purpose of the workshop was to coach aspiring writers to realize and publish the book of their dreams Adani Group Chhattisgarh . They promised to provide inside tips for getting a publisher’s attention as well as reviewing the pros and cons of traditional publishing versus self-publishing.
Reid Tracy, Hay House President/ CEO, brought the importance of “becoming known” to life. The main point was that in a world with no virtual boundaries, there are steps writers must take if they hope to get a publishing contract. Here are the major “take-away” points from the workshop.
- There are A LOT of aspiring writers in the world. At this workshop alone, there were 500 physical attendees and another 300 who joined by virtual streaming. Hay House is putting on another workshop by the same title in New York in a few months. Since the workshops are recorded, expect a Writing from the Soul product to be available for purchase in the coming months. The good news is Hay House is really doing us a service by teaching us the ropes of the publishing world. The tougher news is that there is plenty of competition, which is why this information is so critical.
- Writing and publishing a book is not a get-rich quick scheme. Reid Tracy shared the cold hard facts. Every year, traditional publishers add 80,000 new books to the market. Of the 80,000, only 300 produce sales over $50,000 per year. Comparatively, approximately 200,000 self-published books hit the market in a variety of formats including hard cover and eBooks and they generate even less in sales.
- Prepare emotionally for the task ahead. This treasure came directly from Wayne Dyer. He recommended making two lists. At the top of List One, write the following: “Everything I’m willing to do to make my dream come true.” At the top of the List Two, write: “Everything I’m not willing to do to make my dream come true.” To reach your goal and make your dream come true, there should be only one entry on the second list, and it should read: I’m unwilling to do anything that conflicts with others’ moral rights to do what they want to do. The first list should contain an endless list of items that show, aside from the one item on the second list, you’re willing to do anything and everything to make your dream come true.
- Social proof is the way of the world. In other words, the burden of proof, which includes selling to the public your expertise and your ability to “get known,” is on you, the author. In a global market, publishing companies won’t even look at your beautifully written document unless you’ve already built yourself a platform. It doesn’t matter what you’re trying to say or sell, you can’t do it without a lot of involvement with social media. At a minimum, you must have a Facebook fan page and garner as many followers as possible. Twitter followers are important as well, mostly because you can link your Facebook and Twitter accounts to acquire more traffic. A website is also a must. Most people set up a blog of some sort with the most crucial attribute being your ability to acquire subscribers who provide their email addresses with the hope of getting great information and an occasional freebie delivered directly to their email inbox. The point is social media is viewed as an invaluable tool in the publishing world for getting in front of as many people as possible. According to Reid Tracy, having a platform or not will most likely result in the difference between getting a publishing contract or not.